Whether your nonprofit is just getting started or you’ve been operating for a few years now, small organizations know how important it is to utilize the funds you’ve got in an effective manner. Nonprofits of all size often have to get creative with expenses but still manage to make a big impact on their communities.
Even though you’re relying on donors, that doesn’t mean that you can’t have a positive impact on your community. Below are some ways your charity organization can get exposure and start making a difference.
Establish an online presence
No matter what business you’re in, you better be online. Professional-looking websites and official business social media pages are a must. That doesn’t mean, however, that you need to break the budget for your website.
Start by buying and registering a domain name at an affordable price. On your website, be sure to include a section that details your mission and perhaps a little bit about your staff. Dedicate a page to this information called “About Us” or “Our Mission.” Having this information on your website will allow visitors to know exactly what you’ll be doing to make a difference in the community.
Utilize social media
Thanks to today’s technology, there are a lot of ways to spread your mission and word to a lot of people. Be sure to create a business profile on Instagram, Twitter, Facebook, and Google Plus. Creating these pages and updating them as often as you can will build your brand in a fast and significant manner.
Once you start your activities, be it building houses for the less fortunate or supporting women, be sure to dedicate posts to the activities. Not only will you spread the word of your mission, but you’ll also be recruiting volunteers and spreading the positivity that the world needs.
Encourage your staff to expand their knowledge
e of the great things about the nonprofit community is that there are plenty of opportunities for professional development. From meetings to training sessions and webinars, your staff members have a lot of opportunities at their fingertips to connect with like-minded people to brainstorm and strategize. Encourage them to take these moments to connect with those around them and think of new ways to further impact your community.Brag a little bit
Brag a little bit
Though it seems strange to discuss your successes, showing how you’ve made an impact on your community is a big deal. Volunteers and donors will love to hear about how they’ve helped make life better for your clients. Make blog posts on your website detailing your latest project or provide board members with the facts they’re looking for. By doing so, you’ll continue to encourage volunteers to work with you and board members to support you, thus spreading the word out further into the community.
If you’re a start-up nonprofit, it may seem like you’ve had little in the way of success. But with time, effort, and some creativity, you’ll be making a difference in your community in no time.